Pizza Express launches new base with double the dough.

All about that large classic base.

Pizza Express launches new base with double the dough.

The ‘flour’ is blooming at PizzaExpress this Spring, with the iconic pizzeria
thrilled to announce the introduction of the Large Classic – a delicious new dough innovation – to
coincide with the Spring menu launch.

The Large Classic, launching exclusively via delivery from Tuesday 19th March, is made with double the
amount of dough as the brand’s Classic base and has been designed for sharing, with the additional
dough making for an extra-thick and large base, making it the perfect pizza to enjoy with family,
friends, or on a date night at home.

Alongside the new base, PizzaExpress has also revisited its pizza archives to bring some of the most
legendary pizzas back to the dine-in menu from 19th March, in a ‘You asked for it, we delivered’
moment. With over 53% of the brand’s social followers declaring their desire for the American Hottest
to reappear on the menu, the excitement is building ahead of the return of the nation’s favourite icons.

Three unarchived pizzas will be joined by several new menu items this Spring, including:

• Romana American Hottest: Britain’s hottest American just got hotter! Roll out the red carpet for
the return of the classic flavour combination everyone knows and loves of pepperoni, tomato,
mozzarella, mixed chillis and Gran Milano, with the spicy addition of ‘nduja sausage and chilli oil.

• Soho ‘65: Enjoy a slice of heritage with the return of the Soho ’65, this time on a Calabrese base (a
unique and iconic rectangular pizza), featuring a sensation of flavours including tomato, fresh
buffalo mozzarella, olives, rocket and shaved Gran Milano.

• Romana Vegan Mezze: A burst of flavours will be discovered on this colourful pizza of silky
chargrilled aubergine, tomato, mixed chillis, a smoky tomato harissa, garlic, chili, rocket and a
finishing touch of creamy houmous. This veggie inferno is a returning favourite and will sit among
the brand’s popular vegan and vegetarian dishes, which account for more than 50% of
PizzaExpress’ menu.

Large Classic

An addition to the brand’s renowned Classic and Romana bases, the Large Classic comes as the brand
found customers wanted to bring celebratory moments into their homes – and the sharing size of the
Large Classic delivers on that need. From social get-togethers to quality time at home, PizzaExpress’
Large Classic brings people together through a shared love of pizza.

PizzaExpress Food & Beverage Director Jane Treasure said, “Pizza is the perfect sharing food, and our
new Large Classic is the ideal addition to celebrations at home. With double the dough, the thicker
base remains hotter for longer – ensuring our customers receive only the freshest and tastiest pizza.”

Building on the theme of sharing, home diners will also be delighted with the introduction of two
additional new delivery items on the Spring menu:

• Double Dough Balls Doppio: Loads (in fact 32!) of the brand’s iconic Dough Balls served with
garlic butter, basil and pine kernel pesto and smoky tomato harissa, because, let’s be honest,
there’s never enough!

• Garlic Bread with Mozzarella Sharer: A delicious flatbread topped with creamy mozzarella
and garlic – a real crowd pleaser.

Even More This Spring

The nation’s most loved pizzeria hasn’t stopped there, with additional delicious dishes and drinks
springing onto the menu this month, including:

• Calzone Chicken Italiano: Chicken lovers rejoice… with slow-cooked succulent pulled chicken, a
creamy béchamel sauce, mozzarella, delicious basil and pine kernel pesto and slow-roasted
tomatoes – what’s not to love?

• Mushroom Arancini: A Sicilian classic enters the PizzaExpress menu with these crispy, golden
risotto balls, filled with mixed mushrooms and melting provolone cheese, served with Italian
tomato sauce and rocket.

• Romana Double American Cheese: A twist on the brand’s popular American – but with twice the
pepperoni – now available in pizzerias.

• Classic Chicken & Bacon (delivery exclusive): With a base of Italian tomato sauce, topped with
tender chicken, crispy Italian pancetta, roasted red and yellow peppers, creamy mozzarella and
parsley, this pizza is made for enjoying on your next night in.

• New cocktails: From the ‘pretty in pink’ Raspberry Cosmo Spritz, to a fruity Pimm’s Summer
Cup, and new floral Elderflower G&T, PizzaExpress’ new cocktails are made for sipping on Spring
days.

Those who dine at PizzaExpress this Spring can also join the PizzaExpress Club, which provides
incredible rewards every time customers dine, from Dough Balls at Bronze to a free child’s meal and
more at Gold. Find out more at pizzaexpress.com/club.

To learn more about PizzaExpress, visit https://www.pizzaexpress.com/.