River Island x Fashion Targets Breast Cancer | #MakeAStatement
River Island has teamed up with Breast Cancer Now and influencers and friends of RI, Tia Ward and Simran Randhawa to present its Fashion Targets Breast Cancer collection. This year, not only are they making a stand against breast cancer, but they’re making a statement through style too.
Breast Cancer Now believes that if we act now, by 2050, anyone who develops breast cancer will live – and live well.
Fashion has the power to save lives; it brings us together and is a force against breast cancer that’s impossible to ignore. So they’re giving 30% of sales from the Fashion Targets Breast Cancer range to Breast Cancer Now.
The exclusive collection includes two slogan breast cancer awareness t-shirts and white skinny jeans, and they’ll also be donating all profits from each bracelet they sell.
River Island is delighted to be working with the Fashion Targets Breast Cancer breast cancer charity again. For 22 years, they’ve been supporting the campaign and have raised almost £2.8 million for Breast Cancer Now’s lifesaving research and breast cancer support.